The Midlands African Chamber, Inc. invites you to this edition of the MAC B2B Agora, a strategic conversation focused on what it truly takes to design and execute successful trade missions in West Africa. Moving beyond high-level itineraries and travel plans, this session will explore the critical role of institutional partnerships, chambers of commerce, credible local counterparts, and disciplined sequencing in delivering real business outcomes.

Featuring Akindele Akinyemi, Managing Principal of the GABA Marketplace Center, alongside MAC Global Trade leadership, this discussion will unpack real-world lessons from Nigeria, Ghana, Togo, and Liberia—highlighting best practices, common pitfalls, and how to de-risk international trade engagement. Participants will gain practical insights into building trade missions that are credible, coordinated, and results-driven.

This session is ideal for entrepreneurs, investors, policymakers, and organizations seeking meaningful market entry, partnerships, and long-term engagement across West Africa.